Speaking at the Home Builders Federation planning conference, the minister referred to the Labour party’s alternative approach to housing as a “real and present threat”, and to the coalition’s “liberal approach” which allowed “housebuilders to do things while protecting what is precious”.
He expressed surprise that few housebuilders had been appealing against difficult local authorities – one of the powers handed to the industry.
“This is an example of short term interests undermining the long term interests of the people who rely on you to build,” said Boles.
The minister also commented on housing design which, he said, was another example of housebuilders focusing too much on figures and spending. He compelled delegates to instead apply a “family and friends” test to help build homes that would be accepted.
- ‘would I be happy for my parents to live in this house that I’ve built?’
- ‘would I be happy for people at a dinner party I attend to know that I built those homes at the end of the street?’
- ‘would I be happy for this house to be built next to my home?’”
He added that the quality of house building is improving but there is “still a long way to go” before people would accept new homes in their town which were often seen as “ugly” by objectors.
Referring to Labour’s housing proposals he said: “If we don’t manage to achieve this, we know there is an alternative. We might get more homes, but they won’t be done with your consent and will not produce beautiful, organic communities.”
Earlier this week the Labour leader Ed Miliband committed his party to build 200,000 new homes every year by 2020 if Labour is returned to power at the next general election, which is expected in 2015.